Report says generative AI is moving shopping toward AI-led purchases

Economic Times reported on a new view of generative AI in shopping, where AI tools are moving from product discovery toward completing purchases. The report says Gen Z and younger shoppers are already using AI for product research and that retailers such as Amazon and Walmart are adapting to a more agentic commerce environment. The article frames the next phase as a dual front door: people can shop through stores and websites, or through AI agents that guide and complete transactions.

Key details: Published June 24, 2026 at 11:31 IST, The report says generative AI is expanding from shopping discovery to purchases, Gen Z shoppers are described as leading early behavior changes, Amazon and Walmart are named as companies adapting to AI-led shopping.

Why it matters: Commerce is one of the clearest places where agents can turn advice into transactions, which changes product discovery, advertising, and retailer control of the customer journey.