Hasbro launches an AI studio for licensed character voices

Hasbro's Sixth Wall story adds a media-rights angle to generative AI. Mediagazer surfaced Wall Street Journal coverage saying Hasbro launched a new AI studio that will work with ElevenLabs and voice actors to create and license AI-native versions of the company's characters and franchises. The story is useful because it sits between two heated markets: entertainment companies want interactive character experiences, while actors and rights holders want contracts, compensation, and control over synthetic voices. Confidence is medium because the accessible source is an aggregator pointing to WSJ and entertainment coverage, but the strategic signal is clear. Watch whether studios use AI characters as marketing companions, games, educational products, or subscription experiences, and whether union terms keep pace.

Key details: June 4, 2026, Hasbro, Sixth Wall, ElevenLabs, Voice actors, AI-native character licensing, Wall Street Journal coverage.

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