Minerva launches with $20M and measurable agentic-marketing claims

Minerva has launched publicly with $20 million from The General Partnership, 8VC, Lingotto Innovation, Topology Ventures, NBA Investments, and others. Its platform connects fragmented first-party customer data, enriches it with an identity graph containing more than 1,000 attributes, and uses agents to handle data engineering, predictive modeling, campaign analysis, and optimization. Minerva says it can onboard brands within 24 hours, has signed three dozen customers including the NBA, and has improved paid-media return on ad spend by 3.4x and direct-mail marketing-qualified-lead rates by 2.5x in early deployments. Those outcomes are company-reported rather than independently audited, but they make the announcement more substantial than a routine product launch. The company is also collaborating with OpenAI on workflows using GPT-5.5.

Key details: $20M funding, Three dozen customers, More than 1,000 identity attributes, 3.4x paid-media ROAS claim, 2.5x direct-mail MQL claim, GPT-5.5 collaboration.

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