Survey finds AI branding turns off many U.S. consumers

TechCrunch reported on a WordPress VIP survey showing that consumer trust is not keeping pace with brands' push into AI search and answer-engine visibility. The survey found 60% of U.S. consumers say brands that use AI in their messaging are a turnoff, while 86% do not fully trust AI and still want original sources. The result is important for AI adoption because it shows companies face a brand-trust penalty when they market AI too directly, even as enterprise respondents say AI referrals are growing and AI discoverability is becoming a priority.

Key details: Published June 16, 2026 at 9:49 AM PDT, 60% of U.S. consumers surveyed said AI in brand messaging is a turnoff, 86% said they do not fully trust AI and still want original sources, The report surveyed 2,000 respondents, including 1,200 U.S. adults.

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