Google DeepMind puts $75M into A24 AI filmmaking partnership

TechCrunch reported that Google DeepMind announced a $75 million investment in indie film studio A24 as part of a partnership to develop AI tools for filmmaking. DeepMind said it wants to work with artists from the beginning so tools support creative workflows rather than being imposed after the fact. The deal lands in a sensitive area for Hollywood, where studios are exploring AI production tools while artists and unions remain wary of automation, likeness rights, and creative control.

Key details: Published June 22, 2026 at 11:49 PDT, Google DeepMind announced a $75 million investment in A24, The partnership is aimed at AI tools for filmmaking, DeepMind said artists will provide feedback and guidance.

Why it matters: Media partnerships are becoming a proving ground for whether AI tools can be adopted with creative consent instead of only through cost-cutting pressure.