Meta removes Instagram AI photo-reference feature after backlash

TechCrunch reports that Meta has removed a controversial Instagram-linked AI feature that allowed users to modify photos from public accounts by mentioning them. The feature launched with Meta’s Muse Image generator and did not alert account owners when their public photos were referenced. Meta said the feature missed the mark and took it down after backlash, including scrutiny from users and talent agencies.

Key details: Meta removed a Muse Image feature tied to public Instagram accounts, The feature did not notify users when their public photos were referenced, Meta said it heard feedback that the feature missed the mark.

Why it matters: The rollback shows how quickly consumer AI features can become privacy and consent problems when they touch real people’s images.